1. What are the rules for running gambling ads on Facebook?

Facebook allows gambling ads, but they must follow specific guidelines. Advertisers must complete the real money gambling application form, which requires submission of licenses, proof of legal operation in the target country, and adherence to responsible gambling standards. Ads can only target individuals aged 18 and above, and they must be shown in countries where online gambling is legally permitted. Ads must also include responsible gambling messages, and promotional materials must not mislead or encourage reckless behavior. For detailed guidelines, refer to Facebook's Gambling and Lottery Ads Policy and Real Money Gambling Application Form.

2. How can I search for real money gambling ads on Facebook?

Adligator provides an extensive set of search tools that allow you to find gambling ads running on Facebook by using filters like GEO location, keywords, FB page ID, and platform. This helps advertisers analyze competitors’ strategies and discover trending ad creatives in real-time. You can also use Facebook’s own Ad Library, which is a public repository of ads currently running on the platform. Adligator enhances this by offering additional filtering and tracking capabilities, enabling a deeper dive into specific campaigns and their performance.

3. What parameters can I use to search gambling creatives on Adligator?

Adligator’s platform provides powerful search filters to help you find relevant gambling ads. You can search by:

• Text: Specific words used in the ad copy.
• Keywords: Keywords relevant to your campaign, like "real money gambling" or "online casino."
• GEO Location: Target ads running in specific countries, states, or regions.
• Link/Domain Zone: Filter ads that link to specific domains or websites.
• FB Page ID: Search for ads by their Facebook page.
• App Platform: Identify whether the ad targets iOS, Android, or web users.
• Language: Filter ads by the language used.
• Format: Choose between ad types like video, image, or carousel.
• Creation Date/Active Days: Track how long an ad has been running.

These options help you conduct a highly targeted search, optimizing your campaign based on data.

4. Is online gambling advertising allowed on Facebook?

Yes, but only in regions where gambling is legal, and it must comply with Facebook’s policies and local laws. Facebook requires advertisers to apply through the Real Money Gambling Application Form, where you must submit legal documents proving your business operates lawfully in the regions you plan to target. Ads can only be shown to users aged 18 or older, and the content must comply with local gambling laws in each region. The ads should not promote irresponsible gambling and must include clear information about gambling risks.

5. How can I ensure my gambling ads comply with local advertising laws?

To ensure compliance, you need to research the gambling advertising laws of each country or region you plan to target. For example:

• United States: Gambling is regulated at the state level. Online gambling ads are only allowed in states like New Jersey, Pennsylvania, and Nevada. Check the American Gaming Association's Advertising Guidelines.
• United Kingdom: The UK has strict advertising regulations outlined by the Gambling Commission, which require ads to be socially responsible and not target vulnerable individuals.
• European Union: Rules vary by country, but the European Gaming and Betting Association provides a code of conduct for responsible advertising.

6. What are the best formats for online casino ads on Facebook?

The best ad formats for online casino campaigns include:

• Video Ads: These are highly engaging and allow you to showcase the excitement of your casino offerings. A good video ad can demonstrate how a game works or highlight special promotions.
• Carousel Ads: Ideal for showcasing multiple casino games or bonuses, carousel ads allow users to swipe through different offers within a single ad.
• Native Ads: Native ads blend seamlessly with users' feeds, appearing more like organic content, which can increase engagement.

For more details on the ad formats Facebook offers, visit the Ad Formats Guide or learn about best practices via the Facebook Blueprint.

7. How do I apply for Facebook's real money gambling application form?

To apply for Facebook’s real money gambling application, you need to submit details about your business, including licensing documents that prove you are legally allowed to offer gambling services in the target markets. You must also demonstrate that your business complies with local gambling laws and has measures in place for responsible gambling. The form also requires information about the types of games you offer, your advertising practices, and your target audience. For complete instructions, visit the Real Money Gambling Application Guide.

8. What is the process for targeting specific GEO locations with gambling ads?

Targeting specific GEO locations can be crucial for gambling ads, especially given the varying legality of gambling across different regions. Adligator enables precise GEO targeting by allowing you to search for ads based on country, state, or even city. This feature ensures you can tailor your gambling ads to locations where online gambling is legal and where your audience is most likely to engage. By analyzing competitor ads in these specific regions, you can refine your own campaigns for better performance. For additional tips on GEO targeting on Facebook, refer to the Facebook Ads Guide.

9. Can I search for gambling ads based on the FB page ID or app platform?

Yes, Adligator allows you to search for gambling ads using specific parameters like Facebook Page ID, which is useful if you’re analyzing a competitor’s ad campaigns. You can also search by app platform (iOS, Android, or web) to see which devices the ads are targeting. This data helps you identify trends, such as which platforms your competitors focus on and how their ads are optimized for mobile vs. desktop. For more information, visit the Adligator Platform.

10. How do native ads work for gambling campaigns?

Native ads for gambling campaigns are designed to blend seamlessly into the user’s feed, appearing more like organic content rather than traditional advertisements. This can help increase engagement by making the ads feel less intrusive. Native ads can promote casino bonuses, game releases, or special events without disrupting the user experience. Facebook offers native ad placements, and you can learn more about optimizing them for gambling campaigns by reviewing the Native Advertising Guide.

11. What are the restrictions on gambling advertising in the United States?

In the U.S., gambling advertising is regulated on a state-by-state basis. Online gambling ads are only permitted in states where gambling is legal, such as New Jersey, Pennsylvania, and Nevada. Advertisers must ensure they only target users in these regions, and ads must comply with both federal and state laws. Additionally, gambling ads must not target minors or vulnerable groups. For more information, consult the American Gaming Association’s Marketing Code.

12. How can I optimize my gambling ads for better performance?

To optimize your gambling ads, focus on creating visually engaging content, such as videos that demonstrate the excitement of your casino games. Make sure your ad copy is clear, includes a compelling call-to-action, and highlights promotions or bonuses. Use Adligator to track competitor ads and identify what strategies work best in your target market. A/B testing different creatives, targeting options, and ad formats can also help you fine-tune your campaigns. Learn more about optimization techniques on the Facebook Blueprint.

13. What are the active gambling advertising laws in different countries?

Gambling advertising laws vary widely depending on the country:

• UK: The Gambling Commission enforces strict rules that require ads to be socially responsible and transparent.
• Australia: Ads are restricted during live sporting events and must include responsible gambling messaging.
• EU: Different countries have different rules, but many follow the European Gaming and Betting Association’s code of conduct.